Thank you for your interest in selling more personalized Unisub® Coasters 1009. 4th quarter sales of photo coasters are always good, but how about great sales of Coasters all year long? To go along with its limited time low price, we offer you 4-Step Sales Plan that can possibly help you sell more Coasters to some selected target channels – Weddings, Promotional, and School Fundraising.

This is a great market for products also such as EZ Signs, Door Plates, Name Plate Blanks, Name Badges, and Sign Starter Kits. So contact your Unisub® distributor today.

There are four steps to this sales campaign...

1) Identify Your Target Market:

Promotional

The U.S. Census Bureau reports there are over 22 million businesses and most are small businesses. Like large businesses, small businesses need to promote their brand, recognize employee achievement and tenure, acquire new customers, keep current ones happy, and differentiate themselves from competition. Coasters work very well as promotional products.

2) Finding Your Target Customer:

There are plenty of customer types to sell:

Direct Contact: All firms in your area are listed in the phone book and most phone books organize this area in the same general fashion. If you want to contact firms and have identified the ones you want to target, phone them and ask for the name of the Office Manager.

CPA firms will be listed under “Accountants,” while Engineering firms will be listed under “Engineers,” and also sub-listed by their specialty. Once you have identified the firms you would like to target for their promotional business, simply phone each firm and ask for the name of the Office Manager.

On the Web: The downside to the Direct Contact method mentioned above, is the yellow pages will not tell you how large the firm is, and therefore how large the potential sale could be. Not so, using the web. Like other customer targets, the web is a great source to identify the size of the firm, the name of the Office Manager, and the email address of the Office Manager and every principal in the firm. Most of the larger firms have web sites which provide not only the names of people with their area of responsibility, but logo and, if they have one, tag lines and other important elements to use in your design and presentation.

Just Click to Find Professional Services Firms in Your Area

Law Firms: http://lawyers.findlaw.com/

CPA Firms: http://www.accountantsworld.com/list/directorylist.aspx

Architectural Firms: http://architectfinder.aia.org/

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