1) Identify Your Target Market:
School Fundraisers
Over 75 million North Americans between the ages of 5 and 25 are students attending over 80,000 schools. School Fundraisers are a main fundraising source of equipment for school bands, sports teams, and academic club depending on the support and enthusiasm of its PTA members and booster clubs for funding equipment for the classrooms and sports, bands, and more. Personalized coasters provide you with a great opportunity to sell customized products to the schools in your area and the schools do not have out of pocket costs like you do with buying a lot of gift cards or candy.
2) Finding Your Target Customer:
School Fundraisers
All schools are potential targets, although the greatest sales dollar opportunities exist within high schools that have a large number of extracurricular activities, students with their own money and parent’s money to spend, and a network of parent booster clubs that are involved with the school.
An excellent starting point within any school is the Student Bookstore.
The Bookstore:
The Student Book Store is the gateway to the student population for school and school mascot decorated products and reaches a great number of school wide activities as well as being the retail provider for individual spirit products.
The Book Store is also an excellent facility to showcase your products and provide referrals to higher volume activities such as prom, homecoming, band, clubs and recognition activities.
Key Contact:
At the High School and Middle School levels, the manager of the Bookstore is rarely a full time position. It can be a member of the administrative staff, a Vice Principal, a member of the faculty, or a volunteer. In their capacity as Bookstore Manager their focus is the same as other retailers including great product selection, inventory management, budgets and even profits. Personalized coasters coupled with your great service, are perfectly positioned to meet the objectives of the Bookstore Manager.
Direct Contact:
All schools in your area are listed in the phone book and most phone books organize this area in the same general fashion. To find public schools, look in the white section under Government Pages. It organizes by school district and by elementary, middle, and high school. Private schools are listed in the yellow pages under Schools, which organizes by academic, vocational, etc.
Keyword search for specific high schools or school districts using your city and state, or region, using Catholic Schools, Public Schools, and State School Music Association
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