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Marketing Plans - Target Sales Campaigns

 

 
Coast to More Sales - Coaster School Fundraiser PlanContinued
 
   
 

 

3) Designs Your Target Customer:

Use photographs, mascots, or logos with team or school names, class year, name, or other special messages. The school should have high resolution files of their logo, but if not, there are mascot designs available. Once you join unisubgraphics, click on the school designs for Mascots.

Action Shots

Another great picture fundraising idea that works especially well for sports teams is selling candid shots of a playoff game or other high traffic event.  Don’t forget to get shots of the spectators too!

Click below for a jpeg file, suitable for an email attachment, or an editable Photo Shop or CorelDraw file you can personalize with your target customers name or special message and photo.

You can find more designs for the 1009 coaster at www.unisubgraphics.com

  Marching Band-Music design - 1009 coaster basketball team school design - 1009 coaster graduation school design - 1009 coaster
  psd format psd format psd format
  cdr format cdr format cdr format

 

4) Selling Your Target Customer:

Merchandize your showroom with School design Coasters, make sales calls with samples, email blasts with pictures of coasters. You want your customer to understand the value set of your Fundraising Coasters and why they are better than anyone else’s. For support, Coasters are a great value – nobody throws anything that has their name, team name and colors, or photo in it.

  • They produce excellent results – they’re run to order - the school does not have to buy a lot of products before they start their campaign.

  • Students and alumni appreciate mementos and coasters are small, easy to carry, and are a lasting reminder of the good times they had while attending school.

  • They are fun to sell and students and alumni appreciate mementos reminding them of their school days.

 

Tools to Contact and Present Your Products:
Step 4 of the sales campaign provides you with the tools to contact and present your products and include:

There is no substitute for face to face contact. Your greatest chance of closing the sale happens in a personal conversation, particularly when you are presenting the prospect with a free gift. The partner you approach will be able to see you and your product and will appreciate the time you took to create a sample product with their business name on it. Below is a sample script to start creating your own face to face sales 30 second presentation.

  • In person sales presentation for School Fundraising to Bookstore- Bring coasters, sales sheets, to show, and free gift such as a coaster, bookmark, and dry- erase panel.

Hi, I’m Linda Reedy and I own Photo Gifts Your Way. We know how hard you work to promote school spirit and raise money for (name of school). The sale of school mascot or crest for private schools items are great ways to do both.

Your bookstore generates money and offers students, faculty, and parents, the chance to purchase cool products showing their support for your school and we know you’re always looking for fresh cool items that boost sales in your bookstore. And these Coasters do. They’re easier to pack, easier to store, and don’t melt away your bottom line like chocolate does.  Students and alumni love mementos and Coasters are easy to carry and remind them of the good times they had in school.


We can produce orders at any quantity - one or one thousand – and offer our entire product line to your students with no risk to you by taking orders from our catalogue in your bookstore and we send them back to you.

 

  • Letter of Introduction

Date

Photo Gifts Your Way
Kernersville, NC

Turner Ashby High School Bookstore
Tiffany Bowman, Director
Clover Hill, Va.

Dear Ms Bowman:

I would like to begin by introducing myself. My name is Linda Reedy, and I own Photo Gifts Your Way.


Your bookstore helps generate revenue and offers students, faculty, and parents, the opportunity to purchase unique products showing their support for Turner Ashby High School. We know you’re always looking for fresh new items that can boost sales in your bookstore.


We utilize a new digital technology that allows us to offer you high quality, custom and full-color Coasters at affordable prices.  What makes us different from other companies is that we’re able to Make orders in any quantity - whether it is one or one thousand - and offer our entire product line to your students with no risk to you by taking orders from our catalogue in your bookstore and we send them back to you.


Our Coasters are professionally produced with designs that can include your school mascot, colors, and photos, all at no extra cost. And you can order one to a thousand. We can even include a person’s name at no extra charge!



To begin seeing how a fresh new line of high-quality promotional products can increase sales in your bookstore, please contact me at (phone number). I look forward to hearing from you.

Sincerely,

Linda Reedy
 

  • Letter of Introduction to Booster Club or PTA members

Date

Photo Gifts Your Way
Kernersville, NC

Ansley Canady
Turner Ashby High School Booster Club President
Clover Hill, Va.

Dear Ms Canady:

I would like to begin by introducing myself. My name is Linda Reedy, and I own Photo Gifts Your Way.

Your School depends on the support and enthusiasm of your booster club and PTA members. We know how hard you work to promote school spirit and raise funds for Turner Ashby High School. The sale of a decorated Coaster with your school mascot is a great way to do both.



We have a full line of products that can be customized to your schools needs to promote school spirit, increase community visibility, raise money, or as inexpensive giveaways at special events. We specialize in personalized Coasters that are high quality and very colorful. They can be used as fundraisers and to elevate school spirit. Here are a few examples of products we can customize for your school.


All of our products are professionally produced and delivered to you. Designs can be personalized to include:

  • your school mascot, colors
  • a person’s name
  • photos of your stadium, gym, athletes, and teams

All at no extra charge and without a minimum order requirement delivered to you on time.

As head of Turner Ashby’s booster club, you have the opportunity to offer your school’s supporters an exciting fundraising Coaster Program and I look forward to creating products that will elevate your school‘s spirit and booster club funds.


Kind regards,

Yours truly,

Linda Reedy

Owner, Photo Gifts Your Way

 

  • Follow-up Letter

Date

Photo Gifts Your Way
Kernersville, NC

Turner Ashby High School Bookstore
Tiffany Bowman, Director
Clover Hill, Va.

Dear Ms Bowman:
I recently sent you information about a cutting-edge technology that allows us to offer you full-color personalized Fundraising Coasters and other beautiful products. We would like to place some of our Coasters in your Principal’s office so you and your students can learn about them.

We are locally owned and pride ourselves on our commitment to service and quality. Fundraising Coasters, Picture Frames, and Clocks, are just a few of the products we offer for personalization.

I would love the opportunity to meet with you and discuss the possibility of leaving our literature in your waiting area and bring you a free personalized gift. To set a meeting, please call me at 996-6828. I look forward to hearing from you soon!

 

Sincerely,
Linda Reedy
Photo Gifts Your Way, Owner

 

  • Telephone Script to the Follow-up Letter

Ms. Bowman, this is Linda Reedy of Photo Gifts Your Way. I recently sent you a letter over viewing our School fundraising Coasters and our interest in placing some them in your Principal’s office. It will be personalized with your mascot, school colors, and your name.

When would be a good time to meet with you and bring by a free personalized gift with your salon name and number on it?

 

  • Sales Sheet: Editable Sales Sheet to customize and add your business contact information to. Click on the below text link to download the preferred file format.

* PhotoShop version    * CorelDraw version

 

Price Templates - (click on the below text links for the files, right click to save the files to your computer)

Price Calculator

Price Sheet

 

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