1) Identify Your Target Market:
Weddings
2.3 million couples get married every year in the US - 6,300 per day - spending over $50 billion per year. Gifts to guests expressing appreciation and thanks from the bride and groom during a wedding ceremony or reception are wedding favors. Coasters personalized with a couple’s picture or initials and date catch the attention of guests adds a memorable and distinctive touch to the wedding or pre-wedding event and is a stylish way to say “thank-you” for attending their event.
2) Finding Your Target Customer:
Weddings
To find targets, perform keyword searches for your area such as bridal boutiques, wedding venues, caterers and wedding photographers for the targeted city and state. Your Yellow Pages also work.
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