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1) Identify Your Target Market:
Gift Target Market
Baby Gifts, Weddings, Graduation/School, Fathers Day, Birthdays, Sports, Religious Occasions
Let's focus on one high volume market - Baby Gifts
Baby gifts are one of the biggest consumer spending segments in the United States. Research and history reveals that baby gifts sell well in all economic climates, and naturally, people are always having babies. Grandparents, in particular, are always looking for that special gift that stands out and means something to the recipient - they want something unique to give.
The Opportunity: Offer them a product that has sentimental value and is a refreshing change from the everyday – a Full Color Personalized Picture Frame.
Personalized gift products with names, special dates, and photos on them make unique and special gifts with sentimental value that can be a refreshing change from the other traditional gift items.
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