4) Selling Your Target Customer

Tools to Contact and Present Your Products

Step 4 of the sales campaign provides you with the tools to contact and present your products and include:

Sales Presentation

There is no substitute for face to face contact. Your greatest chance of closing the sale happens in a personal conversation, particularly when you are presenting the prospect with a free gift. The retail partner your approach will be able to see you and your product and will appreciate the time you took to create a sample product with their business name on it. Below is a sample script for a face to face sales presentation.

The sales presentation:
(Bring picture frames, sales sheets, to show, and free gift such as dry erase panel or coasters.)

Hi, my name is Linda Reedy. I own Photo Gifts Your Way. We are introducing a new line of Picture Frame products and would like to place some samples and sales sheets in your salon. The Picture Frame is perfect for Baby Gifts, Weddings, Graduation/School, Fathers Day, Birthdays, Vacations, and Sports. The samples and sales sheets will give your customers some fun things to look at while they are waiting for their appointment.

I brought you a free dry erase panel with your salon name and number on it that you could use to show specials, announce upcoming events, or new services you offer. It is an example of the types of products we can create. We can add full color photos, graphics, and custom messages to all of our products. In addition, I would like to create a custom set of coasters with your name on them that you could keep in the salon during the holiday season so customers could see a sample of the product, and then they are yours to take home.

Back to top

Letter of Introduction

Date

Photo Gifts Your Way
321 Main St.
Louisville, KY 40220

Alisa Lee, Owner
Cloverhill Kids Closet
321 Launch Street
Louisville, KY 40220

Dear Ms Lee:

I would like to begin by introducing myself. My name is Linda Reedy, and I own Photo Gifts Your Way. We are expanding our line of products to include personalized Picture Frames décor products and we think that you and your customers would be interested in our new product line. The Picture Frame is perfect for Baby Gifts, Weddings, Graduation/School, Fathers Day, Birthdays, Vacations, and Sports.

We have a cutting-edge digital technology that enables us to offer a full line of high quality, personalized home décor products for any occasion. We offer products such as picture frames, coasters, photo panels, clocks that can be customized for any occasion and can include photographs, names, dates, and special messages all in full color.

We think that you and your customers would enjoy our products and I would like the opportunity to leave our samples and sales sheet in your waiting area so customers may learn about our exciting new line of products. These are professionally designed and will provide your customers with new and interesting material while waiting for their appointment.

As a business owner, you know how important it is to promote your products and services within the community. I have no doubt that it is one of the reasons your salon in one of the busiest in town. I would love the opportunity to meet with you and bring a free personalized gift with your salon name and phone number on it. Please call me at 996-6828 so that we may schedule a time to meet. I look forward to hearing from you!

Sincerely,
Susie Cue
Owner, Photo Gifts Your Way

Back to top

Follow-up Letter

Date

Photo Gifts Your Way
321 Main St.
Louisville, KY 40220

Alisa Lee, Owner
Cloverhill Kids Closet
321 Launch Street
Louisville, KY 40220

Dear Ms. Lee:

I recently sent you information about a cutting-edge technology that allows us to offer full-color personalized products. We would like to place some of our brochures in your waiting area so that you and your customers can learn about our new line of products.

What makes Photo Gifts Your Way different from others is that we can create products in any quantity, for any group or occasion. We are locally owned and operated and like you, and pride ourselves on our commitment to service and quality. Full-color Picture Frames, Coasters, Clocks, are just a few of the products we offer for personalization.

I would love the opportunity to meet with you and discuss the possibility of leaving our literature in your waiting area and bring you a free personalized gift. To set a meeting, please call me at 996-6828. I look forward to hearing from you soon!

Sincerely,
Susie Cue
Owner, Photo Gifts Your Way

Back to top

Telephone Script to the Follow-up Letter

Ms. Bowman, this is Linda Reedy of Photo Gifts Your Way. I recently sent you a letter over viewing our new line of personalized products and our interest in placing some of our literature in your waiting area.

When would be a good time to meet with you and bring by a free personalized gift with your salon name and number on it?

Sales Sheet - Please note there is a white space at the bottom of the page to allow for personalizing with company information by adding the text information or printing a separate label.

Back to top

Price List Template - click here to download

Package Price List Template - click here to download

Price List Calculator - click here to download

To save as Word Document, right click here and select "Save Target As"

These Four Steps have put you on the road to selling the high volume picture frames, as well as other personalized home décor and photo gift products. Congratulations!

Thank you from your Unisub® Team and Unisub® Distributor.

Back to top