4) Selling Your Target Customer

Tools to Contact and Present Your Products

Step 4 of the sales campaign provides you with the tools to contact and present your products and include:

• Letter of Introduction

• Follow-up Letter

• Telephone Script to Follow-up Letter of Introduction

• Price List

 

Letter of Introduction

September 1, 2008

ABC Engraving
321 Main St.
Louisville, KY 40220

Mr. Bill Alberg, Branch Manager
Re/Max Equity Group Real Estate
321 Launch Street
Louisville, KY 40220

Dear Mr. Alberg:

ABC Engraving understands how important a motivated sales team is to the growth of your Branch. Our line of full color, custom designed imprinted Award and Recognition products will help encourage your sales team and drive sales to a new level.

ABC Engraving utilizes a cutting-edge digital technology that enables us to produce a full line of high quality, custom plaques, nameplates, desk accessories, and other award and recognition items in any quantity for your entire sales team. Our products can be customized for your needs and used for employee incentive and recognition programs, or to help enhance the professional look of your staff. We specialize in producing custom, high quality, and full-color imprinted items that will help your sales continue to grow and meet the demands of the new business landscape with digital technology and image conscious consumers.

At ABC Engraving, we custom design products that include your company logo, names, titles, and other custom phrases in full color, generally with no set-up costs and no minimum order requirement. All of our products are professionally produced and delivered to you in a timely manner. Here are some examples of unique, imprinted items we can customize for you:

• Clocks with your company logo and custom phrase like, "Member: Million Dollar Sales Club."
• Full color plaques with the company logo and award recognition information.
• Perpetual plaques listing sales team members who reached sales goals for twelve consecutive months. (Names can continue to be added until plaque is filled)
• Name badges with company logo and sales person's name that can be worn on sales calls to help with a professional look and to make it easy for clients to remember the salesperson's name.

 

As Branch Manager of Re/Max Equity Real Estate, you have the ability to recognize achievement and boost morale with a fresh new line of imprinted items. To learn how we can support you and your sales team, call me at 555-1234. I look forward to hearing from you.

Sincerely,

Susie Cue
Owner, ABC Engraving

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Follow-up Letter

September 25, 2008

ABC Engraving
321 Main St.
Louisville, KY 40220

Mr. Bill Alberg, Branch Manager
Re/Max Equity Group Real Estate
321 Launch Street
Louisville, KY 40220

Dear Mr. Alberg:

I recently sent you information about cutting-edge technology that allows us to offer full-color custom plaques, nameplates, desk accessories, and other award and recognition items for you and your sales team with no minimum order at lower costs than ever before. These products are unlike any plaques you've seen, and will boost agent morale and provide the highest quality recognition and award items your team has seen.

What makes ABC Engraving different from other imprinters is that we can create products, as you need them in the quantities that you need them, whether it's one or one thousand. We will produce your order quickly and deliver directly to you. Full-color, plaques, name badges, desk, and office accessories can be custom designed to include any logo or graphic in full color.

I would appreciate the opportunity to support your efforts by creating a line of custom recognition products for your team. To start planning your line of custom, full-color imprinted products contact me at 555-1234. I look forward to hearing from you soon.

Sincerely,

Susie Cue
Owner, ABC Engraving

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Telephone Script to the Follow-up Letter

"Mr. Alberg, this is Susie Cue with ABC Engraving. I recently sent you a letter over viewing our services. We specialize in working with Real Estate firms to assist in providing rich, professional awards and recognition products as well as personalized gift and promotional items.

Our products are high quality and full color, each uniquely personalized for your firm, agent, or client. They are sharp looking, full color, and contribute to image of your firm and sprit de corp. of your agents. Not only are our recognition products a great value, we also offer gift, décor and signage products as well.

If I've caught you at a good time, I'd like to ask you a few questions to see if this is something that you'd like to take a look at."

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Price List Order Form

To save as Word Document, right click here and select "Save Target As"

RE/MAX EQUITY GROUP
Realtors

Personalized Full Color Products
Customized Recognition, Office Signage, Identification, & Gift Products
Prices include full color imprinting and personalization.

ABC ENGRAVING
321 Main Street,  Louisville, KY  40222
(502) 254-7900

These Four Steps have put you on the road to selling the high volume Real Estate Sales market, as well as other large sales organizations. Congratulations!

For more comprehensive business plans, contact your Unisub Distributor and ask about Sublimation Target Marketing™ and the STM Team Sports, Religious Organizations, and Schools modules.

Thank you from your Unisub™ Team and Unisub™ Distributor.

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