4) Selling Your Target Customer

Tools to Contact and Present Your Products

Step 4 of the sales campaign provides you with the tools to contact and present your products and include:

• Letter of Introduction

• Follow-up Letter

• Telephone Script to Follow-up Letter of Introduction

• Price List

 

Letter of Introduction

September 1, 2008

ABC Engraving
321 Main St.
Louisville, KY 40220

Ms. Linda Jones, Office Manager
Dunn, Carney, Allen, Higgins, & Tongue, LLP
Attorneys at Law
321 Launch Street
Louisville, KY 40220

Dear Ms. Jones:

ABC Engraving understands the needs of growing law firm to provide a professional appearance, clear identification and recognition, while still maintaining a responsible budget.

ABC Engraving utilizes a cutting-edge digital technology that enables us to produce a full line of high quality, custom signs, nameplates, and desk accessories in any quantity for your entire office. Our products can be customized for your business needs and used anywhere from offices, boardrooms, and reception areas, to storage and filing facilities. We specialize in producing custom, high quality, and full-color imprinted items that will help your firm continue to grow and meet the demands of the new office landscape with digital technology and image conscious clients.

At ABC Engraving, we custom design products that include your company logo, names, titles, and other custom phrases in full color, generally with no set-up costs and no minimum order requirement. Our interior signs, name badges, and desk accessories will enhance the look of polish and professionalism in your office space. All of our products are professionally produced and delivered to you in a timely manner. Examples of products we can customize for your firm include:

· Full color directory with your business logo listing employee names and office numbers.
· Office signs with employee name and title, with color logo in background to hang outside office door.
· Clocks, memo pad holders, pencil holders, and message boards with company logo and slogan or tag line in full color.

As Office Manager of Dunn Carney, you have the ability to transform the look of your office with fresh, new, full color signs. To learn how we can help boost morale and improve the look of your office space call me at 555-1234. I look forward to hearing from you.

Sincerely,

Susie Cue
Owner, ABC Engraving

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Follow-up Letter

September 25, 2008

ABC Engraving
321 Main St.
Louisville, KY 40220

Ms. Linda Jones, Office Manager
Dunn, Carney, Allen, Higgins, & Tongue, LLP
Attorneys at Law
321 Launch Street
Louisville, KY 40220

Dear Ms. Jones:

I recently sent you information about cutting-edge technology that allows us to offer full-color custom interior signs, name badges, and desk accessories for your entire office with no minimum order at lower costs than ever before. These products will increase your business's visibility, boost employee morale, and enhance the look of polish and professionalism in your office.

What makes ABC Engraving different from other imprinters is that we can create products, as you need them in the quantities that you need them, whether it's one or one thousand. We will produce your order quickly and deliver directly to you. Full-color, interior signs, name badges, desk and office accessories can be custom designed to include any logo or graphic in full color.

I would appreciate the opportunity to help your firm continue to grow by creating a line of custom products for your office needs. To start planning your line of custom, full-color imprinted products contact me at 555-1234. I look forward to hearing from you soon.

Sincerely,

Susie Cue
Owner, ABC Engraving

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Telephone Script to the Follow-up Letter

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Price List Order Form

To save as Word Document, right click here and select "Save Target As"

These Four Steps have put you on the road to selling the high volume Professional Services Market. Congratulations!

For more comprehensive business plans, contact your Unisub Distributor and ask about Sublimation Target Marketing™ and the STM Team Sports, Religious Organizations, and Schools modules.

Thank you from your Unisub™ Team and Unisub™ Distributor.

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