Congratulations and thank you for your interest in selling personalized products to Schools. This plan will help you learn about, identify, design for, and sell high volume school bookstores. It will provide concepts and ideas to sell other school departments as well.

The bookstore is a great market for products such as Bag Tags, Car Flags, Clipboards, ID Tags, License Plates & Frames, and Dry Erase Boards, so contact your Unisub® distributor today.

There are four steps to this sales campaign...

1) Identify Your Target Market:

The Schools Market

Each fall, 75 million students in North America, return to school. High Schools, Middle Schools, Colleges and Universities provide a common ground for all elements of our society. They play an important role in the lives of the students they educate and the parents that become a part of that educational process.

Personalized full color products provide you with a great opportunity to sell customized products to the schools in your area. This effort will support the educational mission of the school, provide unique fund raising opportunities for clubs or Parent Teacher Organizations, and provide you with great volume and profit potential as well.

All schools are potential targets, although the greatest sales dollar opportunities exist within high schools that have a large number of extra curricular activities, students with their own and their parents money to spend, and a network of parent booster clubs that are involved with the school. 

An excellent starting point within any school is the Student Bookstore.

The Bookstore

The Student Book Store is the gateway to the student population for school and school mascot decorated products and reaches a great number of school wide activities as well as being the retail provider for individual spirit products.

Spirit products, bought by students, parents, faculty and supporters usually require long production runs and high inventories to be economically feasible at the middle and high school level. Sublimation is a perfect technology for this target market as setup costs are low and pricing reasonable to provide such great spirit products as school decorated car flags, key chains, license plates and frames and many other products bought singularly. 

The Book Store is also an excellent facility to showcase your products and provide referrals to higher volume activities such as prom, homecoming, band, clubs and recognition activities. This 4 Step Sales Campaign will assist you in finding, designing, and selling the school Bookstore which can lead to many other successes at the school level.

Key Contact: At the High School and Middle School the manager of the Bookstore is rarely a full time position and can be a member of the administrative staff, a Vice Principal, a member of the faculty, and sometimes a volunteer. But regardless, in their capacity as Bookstore Manager their focus is the same as other retailers including great product selection, inventory management, budgets and even profits. Full color personalized products, coupled with your great service, are perfectly positioned to meet the objectives of the Bookstore Manager.

Back to top