4) Selling Your Target Customer

Tools to Contact and Present Your Products

Step 4 of the sales campaign provides you with the tools to contact and present your products and include: 

• Letter of Introduction

• Telephone Script to Follow-up Letter of Introduction

• Price List

 

Letter of Introduction

Date

COMPANY NAME
Company address
Company city, ST Zip
Company Phone

Contact Person
Contact Name
Contact Address
Contact City, ST Zip

Dear Contact Person,

A school’s bookstore helps to generate revenue and offers students, faculty and parents the opportunity to purchase unique products to show their support for (name of school). We know you are always looking for fresh new items that can boost sales in your bookstore.

ABC Engraving utilizes a new digital technology that allows us to offer high quality, custom and full-color imprinted items at affordable prices.  What makes ABC engraving unlike other companies offering custom products is that we are able to produce orders in any quantity, whether it is one or one thousand. You can even offer our entire product line to your students with no risk, by taking orders from our catalogue in your bookstore. 
 
ABC Engraving’s products are professionally produced and delivered directly to you. Car Flags, license plates, mugs, key chains, magnets, bookmarks and mouse pads are just a few of the products we offer for customization. Designs can include your school mascot and colors, generally at no cost and we have no minimum order requirement. Full color photographs of your school, stadium, gym or students can even be included on the item. Most of our products can be further customized to include a person’s name at no extra charge!

As manager of (school name)’s bookstore you have the opportunity to offer a wide variety of full color customized products at great prices, without having to place a minimum order. To begin seeing how a fresh new line of high-quality promotional products can increase sales in your bookstore, please contact me at (phone number). I look forward to hearing from you.

 

Sincerely,
Proprietor Name
Title, Company Name

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Telephone Script to the Follow-up Letter

Mrs. Smith, this is Rita Martin with ABC Engraving. I recently sent
you a letter over viewing our services. We specialize in working with
high school bookstores to assist in economically providing spirit
products, club and team products, and to assist schools in their
recognition and fund raising efforts.
Our products are high quality, full color apparel and accessories,
each uniquely personalized for the school, and also the individual
whether they are a student, parent, or booster. They are sharp
looking and contribute to school, family, and community spirit. Not
only are they are a great value, but we also offer programs that will
provide funding for the school club or organization as well.
If I’ve caught you at a good time, I’d like to ask you a few questions to see if this
is something that you’d like to take a look at.”

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Price List Order Form

To save as Word Document, right click here and select "Save Target As"

These Four Steps have put you on the road to selling the high volume schools market. Congratulations!

For more comprehensive business plans, contact your Unisub Distributor and ask about Sublimation Target Marketing™ and the STM Team Sports, Religious Organizations, and Schools modules.

Thank you from your Unisub™ Team and Unisub™ Distributor.

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