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Marketing Plans - Target Sales Campaigns

 

 
Tag the Teams

    Congratulations and thank you for your interest in selling personalized products to Sports Teams.This plan will help you learn about, identify, design for, and sell high volume soccer teams. It will provide concepts and ideas to sell other sports as well.

    This is a great market for team products such as Bag Tags, Car Flags, Clipboards, ID Tags, License Plates & Frames, and Dry Erase Boards. So contact your Unisub™ distributor today.

    There are four steps to this sales campaign...

 
   
 

 

1) Identify Your Target Market:

Each fall begins a new season of youth athletics to include over 13 million soccer players, 10 million football players, and many other sports that are excellent target customers for full color personalized products. 

Personalized products help create a winning attitude and contribute to team recognition and community spirit.  

 


Soccer Overview:

Total participation: 13 million plus

Structure: Recreational, Competitive, Select/Premier/Travel

National organizations: US Youth Soccer Association, American Youth Soccer Association, SAY

Target Group: Competitive teams within the USYSA structure. Organized into boys and girls divisions by age, by year with under 9, under 10, under 11, etc. up through age 19. A team will be part of a club which will have teams in some or all age groups. Larger clubs will have multiple teams in a single age group (for example under 13 boys blue, under 13 boys red). Nationally there are over 20,000 teams who compete in competitive leagues in the USYSA structure.

These teams consist of 15-18 players and will travel to compete in leagues and tournaments within their region. Costs to play vary. A player playing fall and spring leagues, and attending a summer camp for a week would spend in excess of $2000/year. 

Older players (u15 and above) play one season with their club and another with their high school team. Younger players (u9-u14) will play two seasons of 20-25 games/season with their club.

Secondary Target: Teams that are affiliated with USYSA or AYSO and play at a recreational plus level. These teams will have parent coaches and much lower fees but will compete in state tournaments, have league standings and travel to games. These teams range in age from 6-14.

Key contact: Varies. General starting point would be club president but would go from there to team managers for individual teams. The team manager would generally be a team parent and separate from the coach for the team who is often a paid position. 

Design: Clubs will have club logos and colors reflected in their uniform. Individual teams within a club will sometimes have individual team names e.g. Boston United Fury, Boston United Storm, for different teams within the club or simply designate by gender and birth year e.g. Boston United Boys 88, Boston United Girls 85.

 

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