4) Selling Your Target Customer

Tools to Contact and Present Your Products

Step 4 of the sales campaign provides you with the tools to contact and present your products and include:

• Letter of Introduction

• Telephone Script to Follow-up Letter of Introduction

• Price List

 

Letter of Introduction

September 1, 2008

All Star Sports Awards
4200 Irving Avenue
Tampa, FL 33629

Mrs. Sandy Smith
United Soccer
Highway 59
Tampa,FL 33618

Dear Mrs. Smith:

We specialize in colorful, personalized awards and gifts that highlight any logo or photo. As you can see from the enclosed brochure and bag tag sample there is a wide variety of personalized items to handle any need. All items are unique, colorful, and created specifically for your team.

Apple Awards can provide services for your soccer club teams in two areas, fund raising and recognition. We have worked closely with other club teams, and parent groups in this area.

Our products can provide a source of additional revenue for your soccer program. Since we do not charge for a minimum order, products can be created as your needs arise.

Recognition is an area that should not be ignored. Our personalization and full color capabilities provide products that will always be valued by the recipient. Additionally, our specialization allows recognition for both, large or small groups.

Other advantages of working with All Star Sports Awards include no minimum orders, no set-up fees and delivery within your time frame.

A color brochure and a price list of our products we offer is enclosed. I will call you to discuss this exciting opportunity!

Sincerely,

Rita Martin
All Star Sports Awards

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Telephone Script

Mrs. Smith, this is Rita Martin with All Star Sports Awards. I recently
sent you a letter over viewing our services. We specialize in working
with large soccer leagues to assist in their recognition and fund
raising efforts. Our products are high quality, full color sports apparel
and accessories, each uniquely personalized for the team, and also
the individual player. They are sharp looking and contribute to team,
family, and community spirit. Not only are they are a great value, but
we also offer programs that will provide funding for the league as
well. If I’ve caught you at a good time, I’d like to ask you a few
questions to see if this is something that you’d like to take a look at.”

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Price List Order Form

To save as Word Document, right click here and select "Save Target As"

These Four Steps have put you on the road to selling high volume sports teams. Congratulations!

For more comprehensive business plans, contact your Unisub Distributor and ask about Sublimation Target Marketing™ and the STM Team Sports, Religious Organizations, and Schools modules.

Thank you from your Unisub™ Team and Unisub™ Distributor.

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