Congratulations and thank you for your interest in selling personalized Valentine’s Day Gift products. This plan will help you learn about, identify, design for, and sell Valentine’s Day Gift products to individuals purchasing Valentine’s gifts or home décor items for the holiday. This plan will will show you how to find, design for and sell to your target market.
For this example we will utilize the channel of Valentine’s Day products. This plan will additionally provide concepts and ideas to sell other holiday gift products.

A multitude of products are available to support your efforts. Contact your Unisub ™ distributor today.

There are four steps to this sales campaign...

1) Identify Your Target Market:

The High Volume “Valentine’s Day” Market
Valentine’s Day is one of the biggest consumer spending holidays in the United States. Over one billion Valentine’s Day cards are sent in the U.S.second only to Christmas. According to the International Mass Retail Association, Valentine’s shoppers spend an average of $84.20 on Valentine’s gifts. Both men and women are targets for this market. They are looking for unique items that they can give their significant other. The market is saturated with traditional gift products such as candy and stuffed animals that do not provide consumers with the variety necessary for an annual holiday. One channel well positioned for you is Valentine’s Day Gift Products.

The Opportunity: The Valentine's Day gift market exceeds 6.5 billion dollars.

Personalized gift products with names, special dates, and photos on them make unique and special gifts with sentimental value that can be a refreshing change from the traditional flowers, candy, and stuffed animals traditionally given for Valentine’s Day.

Full color sublimated plaques, jewelry, frames, and other gift products are perfect items to meet the needs of people looking for unique and personal items to give their sweetheart on Valentine’s Day.

A Springboard to Other Opportunities: Beyond Valentine’s Day products, opportunities for other holiday items and home décor items abound. Other holidays such as Mother’s Day and Father’s day, offer great opportunities for you to expand your business and enter the holiday gift market. Consider the math…...

How do you begin this process?

A great starting point is The Retail Service Proprietor.

Service businesses catering to both men and women such as beauty salons, take-out restaurants, car repair shops, athletic clubs,doctor’s offices, etc. provide the perfect opportunity for you to reach all your target customers. Additionally more gender specific businesses such as golf pro-shops and barber shops for men, and tanning parlors and nail salons for women also allow you to reach your target customers.

The businesses listed above and others have waiting areas where customers browse magazines, product offerings and other publications while waiting for their appointment, service, or pick-up. Service providers are usually very willing to display attractive brochures of local businesses in their waiting areas, because it helps to keep those waiting occupied. It also provides their customers with additional service by informing them of local businesses and their products and services.