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Welcome
to the Base Module
Central
to this program is the first and most comprehensive section entitled
the "Base Module." The "Base Module" is general to sublimation and
to all customer groups. It will take you through the execution process
of an efficient business plan, while focusing on the following:
- The economics of expanding your existing business: Installing
a "Business In Your Business."
- The
fundamentals of a sublimation business.
- Target
Markets: Prospecting new customer segment opportunities, securing
the sale, and establishing repeat business, year after year.
The
Base Module comes to you in both binder and CD-ROM format. The binder
is progressive and helps you collect and organize end user target
group "modules" (Team Sports, Signs and Badges, etc). Building on
the Base Module, we have identified five high volume customer groups
each with the potential to add significantly to your business.
They
are: |
Business
plan modules for each of these target groups include:
- Market Definition and Data
- The
Local Market
- The
Selling Process
- Product
Packages
- Calculating
Economics
- Collateral
Materials
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In
addition to the modules printed instructions, forms and brochures,
each module comes with a CD that includes web site links and templates
of sell sheets and brochures enabling you to modify, change or personalize
to meet your business needs. |
