Sublimation Business: How to Start Selling Crafts Online 

If you’ve been crafting for some time and sublimating is just a hobby, you may have considered turning your hobby into a business. But the thought of selling your sublimation crafts online might seem daunting. 

However, with a bit of planning, you can easily start your very own online shop selling beautiful sublimation products. After a while, you’ll see that it’s possible to find success doing what you love! 

Sublimation & Selling Crafts Online

Picture of laptop and sublimation manual and keychain craft that could be sold online to start a sublimation business.

Here are some tips that will help you start selling your sublimation projects online:

Find Your Niche

Take some time to brainstorm. Write down all those sublimation ideas you’ve had but never got the chance to make. Then, write down your strengths or specialties. These will help you stand out from the crowd.

Narrow down what makes your products special. Doing so will make it much easier to market and sell your crafts. 

Take Time to Consider Your Strengths

Starting any venture takes a positive attitude. So focus on your strengths, and think about how you can turn your weaknesses into strengths as well. It’s totally up to you whether that means taking a class to improve or embracing your weakness as a gift of sorts. 

In either case, stay upbeat as much as possible. Remember, the goal is to find joy in taking your craft to the next level. 

Questions to Consider 

  • What kind of products do you make? 
  • What are your strengths? 
  • What are you passionate about? 
  • What makes your products unique? 
  • How can you improve? 
  • What resources do you have now? 

Brainstorm & Don’t Erase Anything

These ideas and notes will give you more ideas later. Add them to a word doc, the notes app on your phone, or a notebook. Just make sure you choose a method that is quick and easy so you won’t lose any ideas. Also, feel free to add to this list as you go. You won’t believe how many ideas you’ll have at the end of a month.

Research Sublimation Crafts to Sell 

Check out other sublimation shops and websites. Take note of how they’re selling their products. What appeals to you? What doesn’t? Get an idea of pricing and shipping options, too.  Consider what products are selling well.

Top Digital Platforms Where to Sell Your Crafts

Questions to Consider When Researching

  • What makes the competition stand out? 
  • What makes them unique? 
  •  Who are their customers? 
  • How is their core message similar or different from yours?
  • How can you improve on what’s already been done?

Create a professional-looking sublimation website or online shop

Illustration of laptop for content strategy, social networking, sharing, and brand promotion.

This is your chance to show off your products and make a good first impression on potential customers. A great place to start is Wix, Squarespace, or WordPress. All have great e-commerce platforms that will allow you to build out a website with no web-building experience necessary. 

Once your site is built, make sure it is easy to navigate and that your photos are high quality. You’ll also want relevant content and good load times.

Promote, promote, promote! 

Get the word out about your products through social media, online directories, and good old-fashioned word of mouth. You’ll be surprised at how many people are willing to help you get started. 

Turn Your Sublimation Projects & Crafts Into Cash

Selling handmade products online can be a great way to earn some extra income—and it can be a lot of fun, too! With a little effort and planning, you can be on your way to success.

Be sure to check out the Unisub Resource Portal for how-to guides, free sublimation images, free templates, and more. Also, feel free to reach out with your questions. We’re here to help! Happy sublimating!

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Grow Your Business with Unisub

Unisub offers a range of product lines that capture personal moments, inspire happiness and make a positive difference in people’s lives. And by offering these experiences to your customers, you can increase market share and improve your overall brand affinity. To learn more, contact one of our distributors in your area today.

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